How to Craft a Persuasive, Effective & Stand-Out Value Proposition

Created 6 years ago in Business / Getting Started

Does your market want what you are offering? I help you articulate your offer that speaks to your market's desired end result. So that, your product can Stand Out, Attract More and Convert Big. Because, you don’t position a product/service. You only communicate its position.

- In a crowded marketplace, not standing out is the same as being invisible. (Seth Godin)
- If the product has no difference, you can only offer a lower price. (Jack Trout)
- Get closer than ever to your customer. So close that you tell them what they need well before they realise it themselves. (Steve Jobs)

You see, people don't buy beige, boring or bland...

Even when that product/service may exactly be what they need.

Even when the product/service is offered by a seemingly well qualified person...

Even when they would barter their least favourite child to find a solution to their problem...

The moment your product or service comes across as 'meh', 'blah' or 'just another me too' product...

That is GAME OVER for you!

So what CAN you do to attract buyers in a sea of competition without begging, competing on price or using bikini-clad model images screaming desperate-for-attention?

​YOU CONVEY THE POSITIONING OF YOUR PRODUCT OR SERVICE IN A WAY THAT MAKES IT THE MOST IRRESISTIBLE, THE ONLY OR THE ULTIMATE CHOICE FOR YOUR BUYERS.

But who am I?

I've been in business for over 12 years and what a roller coaster of a ride it has been. Some ideas were a super flop whereas, others were a game-changer. But each experience taught me how to better stand out from the competition.

It is only after that, I started to see results like:

- Became an Amazon bestselling author in several countries (including the U.K., U.S.A., Canada), in 3 separate categories, within 48 hours of the launch.

- Worked with 50+ people.

- Over 11k Kindle downloads of my book (excluding hard copy sales), within 5 days of the launch.

- Helped my client B nail his positioning within 30min of working together.

- Helped my client P totally overhaul his business strategy after going through Smart Positioning Method training, resulting in more business in less time.