Double Sales Conversions on Your Amazon Product Listing

Created 9 years ago in Industries / E-commerce

A great Amazon listing can make the difference between profit and loss. Really optimising a poor listing can literally turn your businesses finances around, from loss to profit.

A poorly written Amazon product listing with badly chosen photos can lead to making a loss every time you sell.

Here's a typical scenario: Let's say your product has a $7 profit margin, and you're driving visitors by Amazon ads.
Scenario 1:
-You have to get 20 visitors to your product listing to get 1 sale (5% conversion rate);
- each click on an Amazon ad costs $0.50 on average;
- so your total ad spend would be 20X0.50= $10
Result: losing $3 for every sale!

If you can double your conversion rate to 10%, here's the new scenario:
-You need just 10 visitors to your product listing to get 1 sale (10% conversion rate);
- each click on an Amazon ad costs $0.50 on average;
- so your total ad spend would be 10X0.50= $5
Result: $2 profit. Not huge, but each sale makes you money!

This is why optimising your listing is so crucial.
Based on 2 years' sales experience as an Amazon seller, and 6 months' coaching clients 1-1 in this area, I can improve your listing and in many cases, get your listing from break even or loss into profit.