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MenuLearn How to Create Great Social Content That Quickly Converts Into Sales
Created 11 years ago in Sales & Marketing / Social Media Marketing
Getting a positive ROI from the social web shouldn't be left to chance. Tap into my 21 years of marketing experience to unlock ways to bring your brand to life online, co-create content that people will love, and rapidly convert visitors into buyers and brand advocates.
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Allister Frost
Godstone, United Kingdom
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Allister Frost is a business transformation expert and international keynote speaker who inspires audiences to confidently embrace change for a better tomorrow. His career took an unorthodox turn when he left the security of a traditional manufacturing company to join Microsoft as a leader in the fast-evolving technology sector. Faced with the dizzying effects of uncertainty and constant change, Allister developed strategies to help his teams thrive in perpetual ambiguity. He now shares these secrets in his keynote talks. He rose to become Microsoft’s first ever Head of Digital Marketing Strategy, pioneering revolutionary customer centric communication channels and innovative approaches to business social networking. Allister now works as an advisor and motivational speaker for world-leading organisations including GE, 3M, and Vodafone. Through a decade of client projects, he has demonstrated how anyone, regardless of the state of the economy or the nature of their business, can develop the resiliency and passion to keep up with technology-fuelled change. With the right coping strategies, we can all look forward to a lifetime of personal growth and career success. Allister can be found sharing his powerful FROST Change Cycle in his ‘Five Steps to Success’ keynote performances at business conferences and company around the world. He specialises in helping people rethink their relationship with technology so they can identify and pursue the most promising growth opportunities our fast-changing world presents. His mission each day is simple: to give others the daily habits and lifelong focus needed to become future-ready for life.
Reviews (16)
Allister's expert knowledge of his subject is second to none, whilst his enthusiasm for it is quite infectious too. And his ability to elucidate seemingly complex ideas makes him an invaluable resource to be able to call open.
Whether you book him as a speaker (which I did) or bring him in to help develop a client's digital marketing strategy (which I intend to do very soon indeed), you can be rest assured that you've made the right decision.
I have known Allister for many years, in his role at Microsoft and most recently, as the Owner or Wild Orange Media. Allister is one of the few people in the industry who combines a passion and knowledge for Digital Makreting, together with great delivery that inspires and informs. In forming Wild Orange Media, Allister brings his wealth of experience to a new audience alongside his passion for all things digital.
Source: LinkedIn Tracey Stern Apr 29, 2013If ever there was ever a better man tasked to discuss the technical side of a good quality piece of toilet roll, it was Allister. And when he isn’t talking soft and velvet, Allister is an inspirational digital enthusiast. His energy and hunger for new technologies, and his passion with sharing that knowledge with those around him, is what makes Allister a great guy to work with.
Source: LinkedIn Susie McFarland Apr 29, 2013There are two types of coworkers: those you *must* work with and those you are lucky to learn from and laugh with while you solve tough challenges together. Allister is definitely the latter. He was instrumental in shaping the Microsoft UK digital marketing strategy, and was a thought leader in how the global community could embrace the opportunities presented by social media. Allister is a great +1 for anyone's network.
Source: LinkedIn Sheryl Tullis Apr 29, 2013Allister is one of the best managers I came across at Microsoft UK. A dedicated professional who is seriously creative, and will always take the time to hear any concerns you may have. Working under him was a pleasure and my time at Microsoft would not have been the same without him.
Source: LinkedIn Andrew Smylie Apr 29, 2013Allister and I worked together on several global marketing campaigns during our time together on Exchange Server marketing. He was without question the single most creative marketer I worked with....
Source: LinkedIn Roger Murff Apr 29, 2013Allister brings in the best of both marketing worlds: the analytical rigour and the creative skills typical of true B2B and B2C professionals. I would unquestionnably rate Allister as the best product manager I ve had the chance to work with at Microsoft. His customer focus, innovative campaigns and top class presentation skills, together with an outstanding sense of humour and friendly attitude, would make him a fantastic asset to any organisation.
Source: LinkedIn Renaud Besnard Apr 29, 2013Allister is a pleasure to work with, and not afraid to push the envelope. Very knowledgeable, with a passionate desire to promote his brands. He's a consummate marcoms professional, keen to champion new communications initiatives. He also has a wealth of experience of marketing from the FMCG arena that has helped spark ideas we’ve used in our online work to good effect.
Source: LinkedIn Faiz Rehman Apr 29, 2013Allister has a fantastic enthusiasm for everything he does. Alliser has a wealth of marketing knowledge and a passion for new technologies.
Source: LinkedIn Rachel Tyler Apr 29, 2013Allister is a highly motivated and creative leader who has demonstrated great tenacity and dedication to guarding brands in the U.K. He is detail oriented without losing sight of the bigger picture. I recommend him without reservations.
Source: LinkedIn Ernst Goettsch Apr 29, 2013the startups.com platform
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