Experienced marketing professional with over a decade of B2C and B2B marketing experience.
Throughout various landscapes and opportunities, I have been able to develop a broad and diverse marketing portfolio with a specific focus in service, retail and media marketing. I have a dedicated work ethic and a strong commitment to organizational objectives. These characteristics have proved very useful in exceeding ROI expectations while remaining within strict marketing budgets.
Working within the media industry has given me a unique handle on analyzing detailed demographic data, creating benchmarks and forecasting consumer behavior. I have been frequently recognized for decisive leadership, the ability to secure key players, build strong and lasting business relationships and face challenges head-on, assets which have proven to be quite valuable in this competitive and rapidly changing marketplace.
Major areas of focus include:
-Building company awareness through effective branding and repositioning campaigns
-Client acquisition growth via appropriate messaging and effective placement and frequency
-Media brokering & multi-channel strategy development
-Driving client retention using effective CRM practices
-Best practices for digital and social media marketing
-Impactful and effective collateral design and direction
-relevant and effective marketing content creation