Founder of Conversion Logic. 15 yrs in marketing strategy.
Media + attribution nerd. Advisor and mentor. Love supporting women in software/analytics or first time founders.
From developing Brand ID to execution, I've helped brands, including my own, build this key foundation for growing their business.
As the founder of an analytics software company, I learned the hard way how to navigate in an environment where women are the minority.
18 years in marketing, working across the worlds largest brands, has given me a deep bench of what works and what doesn't in advertising from traditional to digital channels.