For more than 15 years, Alex Lirtsman has led innovation and digital strategy for agencies and global brands. As Founding Partner and Chief Strategist of Ready Set Rocket, Alex oversees the teams that fuel innovation and digital strategies for brands like the ACLU, Ann Taylor, Deutsche Bank, Michael Kors, NBA and Univision. Prior to RSR, Alex was the Director of E-Commerce at Freshpair and CMO of digital agency Purple, Rock, Scissors.
Alex is also an adjunct and guest lecturer with Columbia University's Masters in Strategic Communication program and Baruch's Zicklin School of Business' Marketing MBA program.
Client Experience: ACLU, Ann Taylor, Better Homes & Gardens, DeutcheBank, Diesel, FastCompany, Freshpair, J&J, JPMorgan Chase, Live Nation, Meredith Corporation, Michael Kors, Perfumania, New York Life, the NBA, Tanger Outlets, Univision.