Digital and Social Director with experience at several leading brands, including the Denver Nuggets, Brooklyn Nets, ESPN, NBC Sports and National MS Society. Avid Soccer fan.
With a proven track record in digital storytelling and audience engagement, I bring extensive expertise in social media growth. As an Emmy-winning digital content strategist, I've consistently exceeded key performance indicators, driving significant increases in engagements and impressions year over year. My leadership as Director of Digital and Social Media spans diverse sectors including sports teams, media outlets, and non-profits, where I've implemented innovative strategies such as influencer networks and user-generated content campaigns. I excel in leveraging data-driven insights from tools like Google Analytics to optimize strategies, while fostering collaboration across teams to deliver integrated and impactful social media initiatives. Staying ahead of trends and adapting to evolving platforms, I ensure effective, metrics-driven results in every project I undertake.
With a robust background in copywriting and editing, I offer extensive expertise in crafting compelling and impactful content. Throughout my career, I have excelled in creating engaging narratives and refining messaging across various platforms and industries. As a seasoned professional, I have successfully led editorial strategies, collaborated with diverse teams, and managed comprehensive editorial calendars. My proficiency extends to writing for diverse formats including ads, blogs, emails, and social media, consistently delivering content that resonates with audiences and meets strategic objectives. I bring a meticulous attention to detail, ensuring high-quality, error-free content that enhances brand voice and drives results.
