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Clarity

Alexandre Jubien

Paris Area, France

Mobile pioneer 10 years ago, I built mobile departments and products at Deezer (main Spotify competitor) and Viadeo (main Linkedin competitor). Now Founder of mobile strategy consultancy http://en.ThinkMobile.fr

- Deployed great products that reached millions of mobile users worldwide (20M+ downloads and 4M+ subscibers for Deezer)
- Global Mobile Awards at MWC: nominee in 2008 at Webwag "Best mobile infotainment portal", winner in 2010 at Deezer "Best Mobile Music Service"
- Manager expert in mobile strategy, mobile product, mobile R&D and technologies, mobile marketing

$3.33/min

2 Calls

9 Reviews

43 minutes
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Android iOS mobile Mobile Marketing Mobile Strategy Mobile applications Mobile Technology Mobile Development Mobile Internet Mobile Product Development

Call me to talk about

Mobile Marketing & Growth Hacking

If you publish apps, I can help you on all the stuff that an app publisher can put in place at affordable cost to optimize its apps reach. That includes App Store Optimization, but also various techniques that showed good results when I was head of mobile at Deezer (20M+ downloads of apps) or Viadeo (millions of downloads as well).

http://en.thinkmobile.fr

Mobile Product / R&D / Technologies

I can help you to create, build or manage your mobile products (apps, webapps, ...), or on any concern regarding mobile technologies.
I can as well audit or provide an external look on your products.
I've been involved in mobile product development since 10 years! (first J2ME mobile app in 2003)

http://en.thinkmobile.fr

Mobile Strategy

I can help you to build or re-assure your mobile strategy.
I help publishers go big on mobile, on various topics: mobile products strategy, massive audience, monetization, global reach, disruptive innovation, ...

http://en.thinkmobile.fr

Mobile Department Building / Change Management

I'm an expert in building mobile teams and ensure things are working. Mobile and agile, team structure and methodologies, recruitment, ... I bring my expertise and the feedback of my previous roles - I did this for 2 of the biggest french online services (Deezer and Viadeo).
I also provide change management services (mngt, coaching, training program...) for core teams to switch to mobile (tech and product, mobile 1st, mobile UX...).

http://linkedin.com/in/ajubien

Answers 6
Reviews 9

Answers

Alexandre Jubien answered

Any tips on how to create a Landing page "before" creating the actual App to Gain Traction?

Unbounce is nice too for A/B testing your landing page.
There's one thing to remind regarding a "coming soon" app's landing page: it should become later the real landing page for your app, once your app is live. So if possible, the domain / url has to be the definitive one. If you do that, then you can start SEO stuff early on with your landing page (and maybe some PR preview stuff during your Beta), and this page will already be searchable when you launch your app + you won't have to do all the SEO from scratch.
Regarding fine tuning your app's landing page and the related text (with A/B tests, for example), there's also a strong benefit: real A/B test on appstores is not really possible, so it's very hard (and long) to find what converts well. If you do that stuff on your landing page and then your app page, you can optimize and hopefully find the proper assets (icon, screenshots, text, ...) to get a much better install conversion on appstores directly at app launch.

Hope it helps!
Alex J

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Start-ups

Mobile applications

Marketing

Alexandre Jubien answered

What tools to use for mobile Prototyping ?

Just looked at Flinto suggested by Dan, seems a great tool indeed.
I previously used Proto.io, which offers similar capabilities / user testing of a "fake but looking real" app.
Whatever, I highly recommend you to read http://svpg.com/flavors-of-prototypes/, because it just seems there's confusion in what you aim to do with your proto. Regarding the frameworks you mentioned, it seems you're looking to build a MVP / live data prototype, whereas most answers (mine included) gave advice for low-qual or a high quality user prototype.
Also, for the backend stuff, I advise you to have a glance at MBaaS (Mobile Backend As A Service) like Stackmob or Parse.

Hope it helps!
@AlexJubien

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Start-ups

Mobile applications

Prototyping

Alexandre Jubien answered

What is the best mobile app install tracking solution? By this I mean a solution that truly (or nearly) tracks click to install of app on iOS.

Sure, it's correlative for technical reasons, iTunes / AppStore does not provide (yet, might change) a mechanism for that, so 3rd parties have to build their own.
I recently discussed with people from Adjust and I was really impressed.
HasOffers / MobileAppTracking seems to be a good choice as well.

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Mobile Marketing

iOS Development

Mobile Analytics

Alexandre Jubien answered

in writing a business plan for potential investors in my startup, where can i get info on mobile app revenues and an overview of the market?

VisionMobile / DeveloperEconomics
Their blogs and their reports. Definitely worth it.

Appannie provides great intelligence stuff / per domain, though quite expensive.
They bought Distimo which was the other source: http://www.distimo.com/appiq

In Localytics resources, you'll find interesting things: http://www.localytics.com/resources/

Hope it helps!

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Mobile applications

Alexandre Jubien answered

What is the most accurate Image Recognition API out there?

AFAIK Moodstocks rocks!

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Image Processing

Mobile applications

Mobile Technology

Alexandre Jubien answered

What would be the cost to program an an app like Whatsapp? iOS only.

Well, the biggest cost here wouldn't be in the app, but in the server infrastructure. As usual with connected apps, people often forget they have to be connected to servers. The app itself is just a view to what the servers provide, so it's not the major cost. 20K $ to 100K $ should be enough.
On server stuff, I expect it to be a lot more, particularly if you aim for a wide audience (several million $).
On a Whatsapp clone, I'd consider:
- solutions for performing calls through servers, not that easy. Look at what Twilio provides. WebRTC is an upcoming protocol that will ease that (web & mobile).
- solutions for API, IM and user accounts management. Look at StackMob or Parse which are MBaaS (Mobile Backend as a Service).

Hope it helps!

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iPhone Application Development

iPhone apps

iPhone design

Reviews

Insightful and actionable advice.

Daniel Trindade Source: Clarity

Alexandre is a real Mobile Expert, useful tips and insights!

Angela Berbentia Source: Clarity

Alexandre is great professional with really good organization skills. He has been our guide in Agile methods at Webwag and this is so helpful in a company that makes innovative products.

Francois Téchéné Source: LinkedIn

I've been working for more than a year with Alex at Webwag. He demonstrated a strong technical expertise and he was a key technical actor of the company. Working with Alex means day to day technical enrichment with positive and dedicated team spirit.

Jean-Baptiste Pierre Source: LinkedIn

Alexandre is a really reliable person. He will always give you the best result you expected. He is fully dedicated on projects he is working on.

Vincent Dondaine Source: LinkedIn

Alexandre's dedication and enthusiasm, as well as his overall technical proficiency, made him one of the company's strong assets. He was able to successfully deliver several moving target-type projects. Besides, being a really nice person, working with him was always a pleasure.

Matthieu Villeneuve Source: LinkedIn

Alexandre is friendly, easy going, and very professional. He is business oriented along with solid technical skills. I would strongly recommend Alexandre to any company.

Ludovic Barra Source: LinkedIn

Alexandre is a professional and very competent individual with an excellent, thorough knowledge of the mobile industry. He was a pure pleasure to work with and had always a ‘can do’ attitude, no problem was ever too big or difficult to him. His efforts certainly enhanced the team’s ability to deliver time-sensitive and very detailed work. I know that he’ll be a great asset to any team and can warmly recommend him.

Quentin Lestavel Source: LinkedIn

Alexandre is a very dedicated and result-oriented professional.
We were working together to develop and deploy Deezer's solution on ARCHOS terminals as the first Android based client. Alexandre managed the project and delivered beyond expectations a week ahead of time.

It's always been a pleasure since to work with him, as Alexandre would always prove to be reactive, proactive in most situation.

I warmly recommend him

Pierre SCHUHL Source: LinkedIn

Member since July 2013