Brand Development, Specifically to Market Strategy

Alex Fredericks

New York, NY
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Passionate and seasoned business development executive focused on sales and marketing with a history of building strategic partnerships with the world’s leading brands and talent. Extensive knowledge of the entertainment, media, social, content creation and consumer product landscapes. Nearly two decades of sales and strategy leadership, focused on consumer engagement and business development. With innovation at his core, known for driving deep engagements and engineering non traditional symbiotic partnerships in order to deliver a unique value exchange between brands, their consumers and engaged talent around the globe. Highly effective at understanding business demands and developing strategic consumer oriented solutions. Results oriented with a broad knowledge of how to implement programing to meet client’s needs. Working experience in international markets, with demonstrated ability to hire, train and motivate best-in-class teams that perform beyond expectation