I am a data driven growth product manager with several hundred successful A/B tests under my belt and deep experience in multiple channels.
Led testing team at Fiksu, a mobile only agency, tested every facet of Facebook Mobile App Install Ads as well as their comparable ad units at Twitter and Instagram.
Clients: Groupon, Zillow, EA, Glu, HotelTonight, etc.
As a product manager, led engineering team to build SEO friendly pages for relevant topics based on public datasets indexing 2M pages. Thoroughly tested conversion rates on landing pages. Increased enrollments, ratings, and referrals.
Improved inbox deliverability + Tests of subject line, pre-header, nav, content + automation of recommendations