eCommerce Director with eight years of relevant experience optimizing profit margins and sales channels through a lean and scale-able approach. I help growth-driven companies increase their channels of revenue. I've been working inside of Amazon Seller Central since 2013. From manually repricing items, to creating ASINs by hand, and boosting existing ASINs with keywords to cross-sell accessories. I was shipping orders and managing customer service. I learned how to ship correctly into FBA and follow Amazon's guidelines. I have launched all of our eCommerce Channels, from Amazon, eBay, and Walmart through my solid vision and quality control checkpoints. I grew orders from 5 cases (80 pieces in total) to shipping over 130k units in 2017 alone.
As a Visionary/Implementer hybrid-role, I drove innovation through new fulfillment opportunities, expanding on existing SKUs, sponsored ads, and cross-channel optimization. With my direction and implementation, we worked to launch Multipack units, Enhanced Brand Content (EBC), Subscribe & Save, and Seller-Fulfilled Prime. These innovations drove our sales and net profit margins over 400%. We were able to save customers money, increase sales, and ship faster. I have experience with full operations management including drop-shipping, fulfillment, and optimization through FBM, FBA, and SFP. I also have broad experience with optimizing repricing strategies/systems, FBA forecasting, and inventory systems. Additionally, I had brought new SKUs through data-driven cost-benefit analysis and research.
I have implemented multiple repricing platforms, including Feedvisor & Informed.Co, to compete against Third-Party Merchants including Amazon themselves. I've successfully handled hundreds of cases with Amazon's seller performance team including appeals as well as implementing a feedback request system, Feedback Genius, for several of the businesses. I then implemented our inventory system, SkuVault, and Customer Service System, ReplyManager. These systems have allowed me to optimize fulfillment and communications between all of our channel customers.
My Visionary / Implementer Hybrid approach has proven time again to grow channels, grow margins, and grow happy customers. Together we will propel sales growth and continue core value growth of your brand through a clear 360-degree vision, a strong team, and solid partnerships.
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