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Maximize Your Salesforce ROI: Build a Center of Excellence
Created 5 years ago in Technology / CRM

Maximize your Salesforce investment building or scaling your Salesforce Center of Excellence (CoE).
As the founder of 10X Cloud Value, I empower Salesforce customers to establish their CoE using proven frameworks, best practices, and strategies tested in my experience creating 'best-in-class' COEs for industry leaders like Deloitte, Freddie Mac, and Teleperformance.
Things I Can Advise On:
🔥Establishing a Salesforce COE: Define the role of a COE, understand how it can drive higher value, identify best-in-class practices, and navigate common pitfalls.
🔥Vision and Strategic Roadmap: Align leadership behind a shared vision, map business goals to Salesforce capabilities, and create a value-driven strategic roadmap.
🔥Governance and Prioritization: Structure your COE governance framework, establish a unified business and IT team, and manage the project backlog with industry gold standards.
🔥Team Structure: Define roles within your COE, recruit top Salesforce talent, leverage niche skills from partners, and develop in-house expertise.
🔥Data Management and Analytics: Build a trustworthy data strategy, address key considerations for architecture and security, and empower decision-making through analytics.
🔥Architectural Excellence: Ensure your Salesforce Org is reliable, scalable, secure, and maintainable while reducing technical debt and planning for the future.
🔥Agile and DevSecOps: Implement agile methodologies for rapid delivery, adopt DevSecOps for safer and quicker deployments, and foster a culture of continuous innovation.
🔥User Adoption and Support: Enhance user adoption with effective change management, provide valuable support, measure adoption rates, and continuously improve.
🔥Value Realization and Negotiation: Measure the ROI from your Salesforce investment, manage licenses efficiently, understand Salesforce’s sales strategies, and strengthen your negotiation position.
Let's partner to build a Salesforce Center of Excellence that accelerates value creation for your organization.
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Alejandra Teran - AI + Salesforce + Automation Strategy
Miami
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Before the AI-era, I turned data into insights that enabled boardroom decisions.🚀 After decades of leadership at Deloitte, Freddie Mac, and Teleperformance, I now channel my experience into helping businesses innovate and optimize, leveraging smart technology and AI. My journey has been diverse, from immigrating to the U.S. 25 years ago to transitioning from corporate leader and trailblazer to investor, advisor, and entrepreneur. I've been fortunate to work with teams across 40+ countries in Asia, Europe, and the Americas. With 18 years in the Salesforce ecosystem as both a client and partner, I’ve led digital transformations, built Centers of Excellence, and spoken at Dreamforce. I founded 10X Cloud Value and created programs like the Salesforce Center of Excellence Bootcamp to help organizations maximize their Salesforce investments. My path has naturally evolved to immersing myself in everything GenAI. I've spent 18 months experimenting hands-on with ChatGPT & top LLMs, GenAI image generators (MidJourney/Dall-e), combined with automations (Make/Zapier) to elevate my business and help clients superpower their business. I hustled my way into eCommerce, teaching myself AI and automations to build and scale my first shop. I’m now excited to explore opportunities to invest in eCommerce, eLearning, SaaS, and service sectors, engaging in consulting for equity deals. Things I can advise on: 🔥 Making digital transformations happen, aligning Tech + People + Processes. ☁️ Building and scaling your Salesforce Centers of Excellence to achieve 10X business value. ⚙️ Navigating Salesforce ecosystem, buying Salesforce products and working with Account Executives. 🤖 Mentoring businesses on how to harness AI to boost productivity, drive growth and cut cost. 🛒 Launching eCommerce ventures with AI and automation. ⚡️ Prompt engineering to superpower my life. Other things I love: 🤿 Diving! I volunteer as an Aquarist Diver at Frost Science Museum in MIA (you might spot me in the big tank). 🥁 Playing drums and guitar. 🏕 Camping, hiking, and being in nature. I've worked with big corporations and startups. Committed to making a difference, I actively support nonprofits through CatchaFire.org.❤️ Book a call if you're looking to boost your business with AI/automation or maximize value from Salesforce.🫶 Industry experience: Technology, ProfessionalServices, Financial Services, eCommerce, Customer Experience BPO, Non-Profit. #Strategy #Technology #Salesforce #AI #GenAI #Automation #CRM #HubSpot #ChangeManagement #RevOps
Reviews (6)
Absolutely great actionable advice. Alejandra provided priceless information on where I should head regarding our impeding Salesforce installation. Highly recommended!
Source: Clarity Captain Leonard Nock Jun 21, 2022I got exactly what I needed (and more) from this quick call regarding multi-factor authentication in Salesforce. Thanks, Alejandra!
Source: Clarity Kaela Mento Dec 15, 2021Alejandra was able to meet me within a few days and answered my questions with clear directions for next steps to help reach my goals. Thanks.
Source: Clarity Nathan Garcia Nov 4, 2021Excellent insights! Great discussion.
Source: Clarity Brian Jensen Oct 19, 2021Alejandra has deep experience in Salesforce and was able to give us invaluable insight into the challenges faced by companies using Salesforce.
Source: Clarity Jonathan Sapir Feb 18, 2021Alejandra was excellent. She shared great knowledge and best practices on what it takes to set up a Salesforce COE and how to get more value from our CRM. She shared some actionable recommendations regarding our specific use case. Highly recommend her.
Source: Clarity Alex Aarons Feb 9, 2021the startups.com platform
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