Data Mining and Big File

Created 8 years ago in Business / Getting Started

This is an exercise solved by me for a student of mine.
- The client was a luxury brand company, which wanted to launch a direct mail campaign, which targeted some middle-class wealthy people, with some products.
- I had to build a model, from the USA public Census data, for forecasting if a person is likely to earn more than 50k USD annually. These people were the target of the above campaign.
- I had the availability of a big random sample of more than 32k people, and I built
a model able to predict, with a reasonable confidence, if a given individual earned an annual income greater than 50k USD.
- I used the software SPSS Modeler 18 and the CRISP-DM methodology. less