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Clarity

Adrien Montcoudiol

San Francisco, CA

Former Growth Marketing Lead of Good.Co, Techstars startup based in SF ($3M+ raised).
I advise mobile startups on user acquisition and user retention in San Francisco and Paris and I'm used to give talks at incubators on the topic. My best presentation on the topic: http://bit.ly/getmobilegrowth
LinkedIn: http://linkd.in/1xZHkRi
Twitter: http://twitter.com/adrienm

$2.50/min

1 Call

7 Reviews

29 minutes
Avg. call

Growth Hacking Email Marketing Viral Marketing Web Analytics Mobile Marketing Google Analytics Product Marketing Web Marketing App Marketing User Experience Strategy

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Mobile Growth Hacking

I'm the former Growth Marketing Lead of Good.Co, a Techstars startup based in San Francisco that raised +$3M.

I worked on several aspects of Growth:
- Mobile Marketing Strategy: AppStore Marketing & Viral Launch App landing page (KickoffLabs)
- Analytics Setup: Mixpanel & Google Analytics
- Email Marketing: user-lifecycle-focused emails using Vero + Mixpanel.
- Product: Onbarding, Gamification, AB testing (Optimizely), User testing.
- Content Marketing (Theme redesign & SEO strategy => 120k UV/month)
- PPC: Google Adwords & Facebook Ads

Here's my best Slideshare presentation on Mobile Growth Hacking (25k+ views): http://bit.ly/getmobilegrowth

Email Marketing

Thanks to my experience at NextUser.com, I learnt how to increase user engagement with smart emailing. I built email strategies for several startups combining tools such as Mixpanel and Vero. These strategies enabled to increase dramatically open rates and user retention as each email received was based on the user's profile (demographic segment & user behavior).

I gave several talks on the topic including at the Tradecraft growth bootcamp in San Francisco and the top French startup accelerator TheFamily.
Here are the slides of a presentation I made (French): http://www.slideshare.net/amontcoudiol/email-hacking-comment-faire-de-lemail-votre-meilleur-outil-pour-engager-les-utilisateurs

Answers 1
Reviews 7

Answers

Adrien Montcoudiol answered

How did Clarity get initial traction?

I don't know the exact figures but I'd bet that embedable profiles were a key strategy to drive traffic and revenue from experts' blogs to Clarity - just as embedable videos were key for YouTube's growth.

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Reviews

Adrien's energy, drive and enthusiasm make him a great person to work with. I've rarely seen an employee with such a great open mindedness, social and communication skills. Not only he understands the big picture of what we're doing but also the details and challenges of other team members. This allowed him to quickly gain respect, be proactive and bring something on the table. Having Adrien in your team will be an asset for the team as well as the overall organization.

Gabriel Debeaupuis Source: LinkedIn

I have worked on several projects with Adrien over the span of our employment at Good.co. I found Adrien to be consistently pleasant, tackling all assignments and strategy with a tenacity i've rarely seen.

Adrien is a 100% take-charge person who is able to present creative growth + marketing ideas and communicate their benefits. He has successfully developed several marketing plans that strategized on a highly deep level.

Though he was an asset to our marketing efforts, Adrien was also extraordinarily helpful in all other areas of the company. I highly recommend Adrien for any role, especially if its within the startup realm.

Max Chen Source: LinkedIn

We were very lucky to benefit from Adrien's expertise: he gave us very strong advices on customer acquisition, and predicted a lot of challenges we would have to face we didn't even consider.
Adrien is not only very talented, but also have a deep positive energy that makes him a person you love to work with.

Nicolas Garnault Source: LinkedIn

Adrien is really passionate about entrepreneurship, he was really dynamic and enthusiastic when we were developing Jukeo from scratch. He knows how to be proactive and be an initiative taker.

Louis Aubert Source: LinkedIn

Adrien is a very promising student and entrepreneur. I was impressed by his entrepreneur skills and mindset at such a young age : his enthusiasm and determination will prove an asset in any organization.

Pénélope Liot Source: LinkedIn

Adrien is a young, creative and innovative person that applies initiative and logic to his work. He has proved during the time we have been working together that he has an entrepreneur mindset and is constantly applying his ideas and challenging everything that could be improved. Furthermore, he has a solid understanding of the online world and during this experience he demonstrated to be able to design and implement online marketing campaigns on his own across all channels.

Facundo Lavino Source: LinkedIn

Adrien worked only one month at Madmagz but he displayed adaptability, proactivity and a very positive mindset: I am looking forward to work with him!

Youssef Rahoui Source: LinkedIn

Member since December 2014