Early-Stage B2B SaaS Product Design Strategy

Created 5 years ago in Product & Design / Product Management

I've established product design strategy for founders building early-stage startups from formation stage to series C stage. Founders generally hire me when they need to ideate a new product design strategy to launch or raise funding. Founders invest in this strategy to ensure they are building towards a product vision that aligns with their customers, users, teammates, investors, and advisors.

Non-designer founding teams inherently have reduced confidence and clarity in their product design. When product design problems arise, founders use business model and technology solutions to solve them. Resulting in a product design approach with an unknown opportunity cost and thus awareness of the time, energy, and money that is needed to solve the problems.

Founders partner with Hench to synthesize their business model and technology into an appropriate product design. Hench does this by flexibly providing quick resolution, focused strategy, or comprehensive direction, based on the founders fluctuating needs and constraints.

Partnering with Hench gives founders assurance that their product design is aligned with their business model and technology. Enabling founders to stop worrying about lost opportunity cost spent on tasks they neither understand or are capable of solving. And getting the founders back on track to building what their market needs.