A video game kid turned data nerd, turned performance marketer, turned CEO of the world’s leading brand accelerator, Neon Flux.
After a decade deep in the trenches of digital direct-to-consumer sales, I leverage data to secure brands’ futures.
My digital marketing obsession began in 2006 when I set my sights on becoming a professional gamer. By entering giveaways to win the latest Xbox or PlayStation, I found myself at the mercy of internet marketing. I quickly realized I could rack up more wins as an online marketer than a professional gamer and founded my agency at 19 years old.
As the CEO of UpSurge, a digital performance marketing agency for big-name brands like Netflix, Experian and Proactiv, I generated over $150 million for internally owned products disrupted markets through performance customer acquisition fueled by audience targeting, analytics and most importantly, DATA.
By living, breathing and crunching data for a wide range of brands and services, I became highly skilled in:
• Product sourcing
• Fulfilment & logistics
• Data monetization
• Multi-channel media buying & advertising
• Data analytics
• Email marketing
• Customer service
• Conversion optimization & customer acquisition
These skills allowed me to grow UpSurge to an Inc. 500 business before successfully exiting the company to bring my experience to the next batch of brands in need of DTC expertise. Now, at my new venture and leading brand accelerator, Neon Flux, I run a team of talented digital operators to keep partners ahead of the curve while propelling their brands and quickly and efficiently scaling their sales online.
If your brand needs a boost (or if you just want to say hello), please feel free to reach out!