Loading...

Clarity

Adam Genest

Washington, DC

Founder of ValueCrates. Speechwriter/communication advisor for Army Generals; wrote for White House, Congress, Secretary of Defense. Manage over $1Mil/month in ad spend on Google, Bing and Facebook. Seen on MSNBC and Huffington Post.

$2.50/min

—
0 Calls

—

0 Reviews

—

Avg. call

Digital Marketing Facebook Advertising Facebook Marketing Google AdWords Copywriting Online Advertising Google Adwords Professional Speech Writing Facebook Ads Digital Copywriting

Call me to talk about

Tired of Wasting Money on AdWords?

I am an expert in getting maximum performance out of an AdWords account. I can set up the account and manage it. I can also take an existing account and turn it around. I am a partner in a Google Partner digital marketing agency, and am a Google-Certified consultant managing $1 Million/month in ad spend for dozens of clients.

Put a Washington DC Speechwriter to Work for You!

Do you deliver presentations or speeches? Does the thought of speaking in front of people terrify you? Do you wish you were more confident in your delivery?

I'm here to help! I've spent the last 8 years as a strategic communications adviser and speechwriter for Army generals (and a Navy admiral).

I've helped generals successfully argue for additional funding, answer difficult questions during hostile congressional hearings, and motivate Soldiers through the power of a speech.

When I wasn't helping generals with a specific speaking engagement, I was helping their headquarters develop strategic communications plans and products.

My work has been used by the Secretary of Defense, Deputy Secretary of State, members of the Joint Chiefs, dozens of generals, members of Congress, and the White House.

I'd love to put my expertise to work for you. Whether you need general advice on your public speaking skills, crafting a strategic communications plan, or you need me to write your entire speech (and everything in-between) I'm happy to help!

Answers 3
Reviews 0

Answers

Adam Genest answered

If I cannot find a co-founder. Is it okay to pay professionals to help take my start-up to the next level?

I'll tell you what investors told me - without someone else in the business, you don't have a business.

Of course, everything depends on the particulars of your specific situation and what you are looking for. But if you're looking to raise funding, they are going to want to see a team. A) so that you pass the "bus test" - that is, if you got hit by a bus, would the business (and their investment) continue to exist? And B) because investors weigh the strength of the team almost above the strength of the underlying technology or service.

Schedule a call • Share • Flag

Start-ups

Investments

Accelerators

Adam Genest answered

Why does my LTV show I can spend more on Adwords($114 CPA) than what my actual ROI(-27%) shows based on my cohort analysis by customer signup date?

I think with a $450 swing between your highest value and lowest value customers, it's not instructive to bunch everyone together and average things out. I'd break up the cohorts a bit and run an analysis like that. Whether it be by demographic, order type, order size, net profit...you need to find some more granular veins of data in there in order to make better marketing decisions.

Schedule a call • Share • Flag

Google AdWords

Customer Acquisition

ROI Optimization

Adam Genest answered

How Can I Promote My Automotive Industry Business?

The homepage slider does not effectively communicate exactly what you do. "Total Solution in Auto Components..." doesn't tell me what you do. You do a better job in your products page with the "We specialize in Sheet Metal and Precision Fabricated assemblies of various industrial applications."

When you promote your business, whether it's on the homepage or with ads/content/PR etc, you need to be very clear in your messaging, specifically what it is that you do, who you do it for, and what the benefit (not feature!) is for the customer.

Schedule a call • Share • Flag

Automotive

Online Marketing

Marketing Strategy

Reviews

Member since April 2016