Have you ever thought… “Hey, I can make a basic website. Maybe I can make money doing that.”
If you have, you’re not alone. Lot’s of us these days have at least basic design skills. I’d had some web design chops for a while, but I didn’t really know where to start…so I just opened up an account on Elance to see if I could start attracting clients.
I knew I could so great work if I just could figure out how to leverage myself and be seen in the crowded marketplace. That, my friends…was only half the battle. Here’s the breakdown…
It’s not as easy as showing up
Outsourcing is one of the biggest challenges facing Americans in the growing international workforce. In every field, from manufacturing to technology, someone with a comparable (or superior) skill set is willing to do the same work as you for drastically lower cost. It’s just the way things are these days.
The minute I logged on to Elance, I was met with the crushing realization that there were literally over 200,000 other freelance designers (most of whom were more skilled), all looking for the same jobs at the same time.
This was going to be much harder than I thought.
How was I going to get clients when I was competing with all the freelance designers in the world not on the value and quality I provided , but on price? I couldn’t compete on price. My rent is $1,100. I really couldn’t afford to spend hours on a $300 website. I was at a loss.
And then, it occurred to me: I needed to become a “premium service provider”.
Is Mercedes Benz bashful about charging $80,000 for an E-Class? I think not. They are widely perceived as a luxury brand and come with ridiculous customer service to justify their price point. That’s the bracket I needed to aim for.
But was it even possible? Could I even do something like that on Elance? I hoped so.
First, I needed to test my assumptions. Think about how you can apply testing to your unique situation.
I'm a freelance full stack web developer and Laravel artisan who has been working remotely for the past 4 years.
I currently consult with 2 high quality clients which provide me with enough work to keep me busy
My first client is a dutch company which specialises in creating enterprise web applications called Maatwebiste. And I've been working with them for like 18 months.
My second client is a South African small business called Black Apple Studio. Here I predominantly work on their in house software called http://www.claimsocialauthority.com/. I'm the only developer on this project and I built it from scratch.
For more information on my past projects please checkout my linkedin here: https://www.linkedin.com/in/achoarnold