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Clarity

Artem Bocharov

I was leading publishing division of one of the bigger (200mln$+) mobile f2p companies. By leveraging my experience of helping hundreds of game developers I am now focused on consulting game studios & start-ups to build successful businesses in the mobile games industry. Key areas: market analysis, monetization, product marketing on IOS & Android.

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Start-ups Monetization Game Design Game Development Social Games Video Games Online Gaming Mobile Games Casual Games

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Mobile Free-to-Play (Freemium): Monetization

Most of the f2p mobile games out there don't monetize well enough to cover their marketing costs. Its a simple math of LTV$<CPI$ that make those games a failure. After reviewing literally thousands of games in the past 3 years I came to a conclusion it is not lack of game design skills, analytics or professionalism (in fact many of those developers where industry veterans). Its a lack of insight that f2p is NOT premium with in-app purchases. Or simply put: you can't monetize premium (old school) games in the current F2P market. F2P is a different gameplay model that founds itself on other motivators and mechanics. My focus is to create a team's mind shift from building games for gamers to building games for people.

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Member since March 2014