I am an entrepreneurial business leader with 16+ years of Digital Marketing, Program Management, Product Management, and Software Development experience. My professional focal points include conversion rate optimization, A/B testing, Agile methodologies, user research, rapid prototyping, software engineering and implementation, UX/UI design, business development, product management, change management, entrepreneurship, and project management.
I increase the profitability of online businesses through Conversion Rate Optimization (CRO) and Personalization while combining User Experience Design, Experimentation (A/B Testing), and Analytics to convert clients' web traffic into customers. I have an expert level knowledge of optimization tools such as Optimizely, Qubit and Adobe Test and Target.
I utilize my creativity and strong analytical skills to identify website optimization opportunities for clients and then develop and execute a strategy to turn those ideas into an optimization and testing plan. I use an iterative approach towards optimization, continuously taking test results and data into account in formulating new tests and hypotheses. Use qualitative and quantitative sources of data to develop and execute a conversion rate optimization strategy and testing plan for clients. Develop hypotheses and build and execute A/B tests according to the optimization strategy and testing plan.