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Content Marketing, Viral Video Marketing, Video Marketing
Created 9 years ago in Sales & Marketing / Branding

You will learn best practices from the content marketing trenches, how to approach content for virality, from multi-million views videos to memes which can break the internet. About creating viral-worthy content, the art of news-jacking, earning users’ trust and coming up with topics for the next game changer. The actionable insights will make for a definitive strategy for viral success, the ‘method to the madness’.
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Aashish Chopra
Delhi, India
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Aashish Chopra is an award winning viral video marketer, having made and marketed videos with millions of shares and gazillion views, with one becoming Asia’s most shared branded Facebook post (Campaign Asia) and other getting 40 million views in a week. He also won the Content Marketer of the year in February 2016. He is passionate about content and believes that in the times of declining attention spans and chaotic news-feeds, creativity is the differentiator. From ideation to execution he has been instrumental in making video marketing a growth hack. From driving app installs, to skyrocketing reach with videos. “In today’s fast evolving digital landscape, social media strategy for any brand revolves around remarkable content. Content must be compelling and share-worthy, period. Every brand today is turning into a media company.” he affirms. Aashish has been on stage at events at Universities, Business School, Industry Events and does sellout masterclasses on viral video marketing. Before diving into video marketing, Aashish was active in visual content marketing, with several Infographics going viral on Slideshare. He lives in Gurgaon, India and is dealing with the everyday challenges of having a cat :)
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