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Expertise

$4.17/min

Data Strategy

New Arrival

Created 6 years ago in Business / Getting Started

I have a decade of experience advising startups and SMBs at the intersection of data, design, and product; in full-time strategic roles, I’ve built data science capabilities from scratch, managed big data teams and projects, and owned analytics product roadmaps. I have developed curriculum and instructed classes related to big data engineering and executive education at Galvanize, a learning community for technology, and my writing covers both technical and managerial topics. My writing has been recently featured in the IBM Big Data & Analytics Hub and by the CMO Club. My background is in machine learning and business analytics, and I have remained current in the field though ongoing hands-on work; early in my career I held a research faculty appointment (Bioinformatics) at Harvard.

I help clients in three critical areas:
--- Taking concepts for products / data-products from ideation through early prototype
--- Navigating the organizational changes required to become a (more) ‘data-driven organization’
--- Realigning an underperforming data science product, feature, team, or capability (often this requires shining an uncomfortable light on collective leadership and company culture; if you are not open to the *possibility* that you are actively or passively contributing to the underperformance, it might be best if we do not work together)

Aaron Merlob

Los Angeles, CA
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Let me help you set a data strategy, develop a data-driven culture, and prototype data products... ... As a technology executive and management consultant, I’ve spent my career breathing life into data-centric products. My passion has been working for startups and SMBs. In each company, I have relished the role of change leader, identifying and eliminating organizational blocks to successful software, business intelligence and data science deployments... ... I’ve worked primarily in advertising / media, education, and healthcare, and have picked up broad, practical experience in leadership, people operations, finance, marketing, product management, and technology, including software engineering, reporting, analytics, and data science. My background is in machine learning and business analytics, and I have remained current in the field though ongoing hands-on work... ... In a previous executive role at ABUV Media, (acquired; $10m annual revenue; headcount: 45 US, 80 Philippines, 15 India), I had responsibilities in leading Data Science, Reporting & Software, Marketing, Sales, and People Operations. In those roles, I revamped our people strategy, modernized our software & data infrastructure, improved our internal process related to project management, communication and change management, re-focused our efforts to serve our customers through enhanced user research & a data-driven web property investment strategy, and ultimately contributed to reversing a negative annual trend to grow revenue at +20% y/y and to a successful acquisition.

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