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Growth Hacking & Analytics

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Created 11 years ago in Technology / Software Development
Growth Hacking & Analytics

I've been lucky to be involved with a string of early-stage companies that experienced hyper growth, including one and a half unicorns, so far. Apart from having exposed me to some spectacularly talented people, those experiences informed a philosophy and an empirical model for pursuing growth that I apply in my work and enjoy sharing at talks.

My approach is to get my head around the "system" at the level that is most inclusive of the factors that influence that system. In this case, "system" being the parts of a software application and the dynamics through which it engages with its users and the environment in which they operate. This perspective informs the installation of telemetry. That telemetry drives experimentation in high-impact-potential areas of the system.

I'm from Queens.

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