Director of Global Marketing at BabyCenter and Mentor at 500 Startups
Avg. responseabout 1 hour
Avg. call33 minutes
Director of Global Marketing at BabyCenter and accountable for user acquisition, email marketing, product marketing, SEO, and ASO (App Store Optimization). Previously a marketing director at Blue Shield of California.
Accountable for user acquisition at BabyCenter; ran acquisition marketing for Blue Shield of California.
Accountable for email marketing at BabyCenter, where we send 1.5 billion opt-in emails annually.
Accountable for product marketing at BabyCenter, driving traffic to and usage of new and existing products.
Accountable for optimizing performance of user acquisition, email, SEO, ASO (App Store Optimization), and product marketing at BabyCenter by measuring performance and uncovering opportunities in the data.
Accountable for ASO (App Store Optimization), acquiring millions of new users annually through mobile channels, and optimizing 1.5 billion emails for mobile annually at BabyCenter.
Mentor 500 Startups and Blueprint Health accelerator companies in product-market fit
Lead marketing strategy for BabyCenter and mentor 500 Startups companies on marketing strategy
I can't say enough about how great Seth was.
In just a few short minutes he was able to cut to the core of my problem and give me actionable advice.
He apologized for his slight lack of familiarity with the space (music/tech), but if anything I think it was a benefit. It allowed him to address the fundamentals of my problem without getting wrapped up in nonessential details.
Is it super played out to say that by the end of the conversation Seth had given me Cl-... Clearness of thought?Phil McCarty Source: Clarity