Marketing at BabyCenter, Mentor at 500 Startups
Director of Global Marketing at BabyCenter and accountable for user acquisition, email marketing, product marketing, SEO, and ASO (App Store Optimization). Previously a marketing director at Blue Shield of California.
Accountable for optimizing performance of user acquisition, email, SEO, ASO (App Store Optimization), and product marketing at BabyCenter by measuring performance and uncovering opportunities in the data.
Accountable for user acquisition at BabyCenter; ran acquisition marketing for Blue Shield of California.
Accountable for email marketing at BabyCenter, where we send 1.5 billion opt-in emails annually.
Accountable for product marketing at BabyCenter, driving traffic to and usage of new and existing products.
Lead marketing strategy for BabyCenter and mentor 500 Startups companies on marketing strategy
Accountable for ASO (App Store Optimization), acquiring millions of new users annually through mobile channels, and optimizing 1.5 billion emails for mobile annually at BabyCenter.
Mentor 500 Startups companies in product-market fit
An easy and free way to test the popularity of specific keywords is to use google.com/trends. You can enter up to 5 keywords at a time and compare search interest in them over time. Then you could select a domain name based on the most popular keyword available as a domain name.
Google Consumer Surveys are very low cost. Although they are designed for B2C rather than B2B, you can ask qualifying questions, and it may be a way for you to get responses from marketers.
Tactically you could set up a one-page site using populr.me linked to a Google docs form to collect email addresses. As Bruce mentioned, ideally you would have something to offer in exchange for people providing you with their email address, but you could also have the page be a teaser of what's to come and have the users subscribe to get updates on your product launch, new content, or whatever it is you are building.
Fiksu is another option although it has a minimum budget required to work with them. Fiksu uses its proprietary optimization engine across a number of mobile ad networks to maximize return based on your specific objectives.
In a B2C scenario, I've seen this done by leveraging user acquisition to generate leads for third parties. You can monetize the registration flow by adding these partner offers and keep the difference between what it costs to acquire a user and what you can sell the leads for.
In B2B, demand generation teams have become very effective at measuring the impact of their activities in sales with the help of marketing and sales automation platforms. While the revenue typically doesn't sit on the marketing team's P&L, they are able to demonstrate that their marketing activities are profitable for the business.
Lots of really great tips. Thanks!
Super useful insights on email marketing from Seth. I am now thinking of lots of other call topics where you could upgrade my marketing IQ!
Seth cut through a lot of inessential stuff to help us see the core of what we need to do and how to implement it.
Seth was great to talk to. He gave very direct and candid feedback, and was helpful in using his knowledge, distilling it down to understandable bites, and relating it to my own business.
I certainly recommend speaking with Seth if you're interested in building a big, content-heavy brand.
Seth had some great tools and advice for me on marketing my apps. Smart guy and very friendly
Great call with Seth. He'll quickly size up your company and start discussing the biggest concerns, and then will give practical advice on how to overcome these challenges.
Seth was my first Clarity call and I think he just set the bar pretty high. He gave me a ton of fresh ideas and insights into how I can increase traffic to my site and grow it's community.
A big thanks to Seth. He is very knowledgeable and helped us explore both the product direction and user acquisition strategies. Very valuable call for an early stage start-up. Looking forward to future communication and more insight.
Seth expertly accompanying me on a deep dive in mobile app optimization. He clearly demonstrates an extensive knowledge in the field and has already added immeasurable value to my startup.
Seth gave me great insights. Very knowledgeable.